Jonathan anderson’s new lady dior campaign - David Sims

    Dior unveils its latest Lady Dior campaign, fronted by ambassadors Mia Goth, Greta Lee, and Mikey Madison. Captured through the lens of David Sims, the imagery embraces natural light and unfolds within the garden and interiors of the Pavillon de Musique de la Comtesse du Barry a setting steeped in 18th-century French heritage.

    In his debut vision for the House, Jonathan Anderson nods to history while writing a new chapter. The three actors pose with instinct and spontaneity, free of artifice, channeling a quiet renaissance for this timeless icon.

    “The Lady Dior is one of the most iconic bags in history. I love that when you pair it with someone like Mia, Greta or Mikey, it suddenly becomes something new.” – Jonathan Anderson

    A celebration of reinvention and purity, the campaign frames the Lady Dior not just as a bag, but as a vessel of artistry, individuality, and modern grace.