PRESENTING THE NEW GUCCI LIDO CAMPAIGN With Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson.
The House unveils its new Gucci Lido campaign, a celebration of summer where time slows, colors deepen, and the usual pace of life gives way to something grounded yet full of possibility. Inspired by the storied charm of Italy’s coastal lidos, Gucci Lido captures the quiet poetry of escape rendered in sunlight, ocean air, and spontaneous moments.