UPON ARRIVING TO CELINE IN 2018, HEDI SLIMANE LEFT CALIFORNIA WHERE HE LIVED FOR 10 YEARS AND SETTLED IN RAMATUELLE IN THE GULF OF SAINT-TROPEZ. FOR THE PAST 5 YEARS, THE COUTURIER HAS EXPLORED SAINT-TROPEZ AND A MORE GENERAL NOSTALGIA FOR THE FRENCH RIVIERA AS A COUNTERPOINT TO THE SAINT-GERMAIN-DES-PRÈS CODES OF CELINE. LULU WAS FILMED AT VILLA KEROUAC IN RAMATUELLE. AT THE HEART OF HEDI SLIMANE’S PROJECT FOR CELINE, HEDI SLIMANE’S BEACH HOUSE IN RAMATUELLE, VILLA KEROUAC, IS ALSO THE INSPIRATION FOR THE INTERIOR DESIGN OF CELINE BOUTIQUES WORLDWIDE.