Following his debut runway show as Balenciaga’s Creative Director, Pierpaolo Piccioli unveils his first campaign a poetic portrait series captured by longtime collaborator David Sims.

Shot inside the storied Hôtel de Maisons–Pozzo di Borgo in Paris, models Mona Tougaard and Sandra Murray embody the new Balenciaga woman: strong yet sensitive, elegant yet authentic. Piccioli’s silhouettes balance structure and softness, redefining modern femininity through intimacy and grace.
Anchored by the House’s iconic Rodeo and Le City bags, the campaign bridges Balenciaga’s legacy with Piccioli’s human, emotional vision a quiet strength illuminated by natural light and Parisian spirit.

Piccioli shares, “I wanted to create something deeply personal a story of effortless beauty and delicate humanity.”