Balenciaga 360° winter 22 collection - Demna
In a not-so-distant future, what was once considered ubiquitous banal, even is now rarefied, often
only experienceable via simulation. Weather, for example, is machine-made or rendered digitally;
snow is exotic. The term “winter” takes on a new meaning, although imbued with nostalgia for a
time of predictable seasons.
Balenciaga Winter 22 is presented on an infinite white field, encapsulated with a protective glass
screen. In this real-life 3-D live stream with a 360° view, we observe the idea of a season as we once
knew it. Just as a souvenir snow globe preserves a memory, the impending present plays out within
a manufactured storm, mapping past winters onto the next.
Classic looks are pared down and redrawn, letting bold silhouettes stand out. Hybrid stretch dresses
and bodysuits fit and fall in new ways by combining gloves, shoes, pants, trains, or leggings.
Staples, like turtlenecks, pants, and jersey hoodies are partially destroyed, shrunken, or oversized.