<div>Youssef El Hadi is a Beirut-based architect and designer whose work blends cultural storytelling with emotional design. In 2024, he founded Youssef El Hadi Studios, a multidisciplinary practice that transforms architecture, interiors, and furniture into deeply personal experiences rooted in identity and memory. 
The studio’s debut collection, Hymn à Beyrouth, pays homage to the Lebanese capital through sculptural objects, such as the candle holder, tray, vase, ashtray, lamp small, mirror, dining chair, coffee table and side chair, These pieces combine oak, marble, and brass to reflect Beirut’s architectural heritage and resilience. Through his work, Youssef El Hadi bridges tradition and innovation, crafting designs that resonate with both cultural depth and contemporary aesthetics.
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Through his work, Youssef El Hadi bridges tradition and innovation, crafting designs that resonate with both cultural depth and contemporary aesthetics.

Youssef El Hadi Studios

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<div>Photographer Amer Mohamad Stylist/Art Director Sleiman Dayaa Glam Irina Kuzmina Model Valerie Santos 
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My heart's confusion

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Hot Wheels&reg;, the #1 selling toy in the world and a global franchise from Mattel, has teamed up with B Hype, the Dubai-born streetwear label shaping the region&rsquo;s creative scene with its bold aesthetic, celebrity drops, and nostalgic edge, for an exclusive collaboration that reimagines speed and style through a fashion lens. B-Hype&rsquo;s Creative Director, Sleiman Dayaa, shared: &ldquo;We grew up with Hot Wheels. This collaboration fuses childhood passion with today&rsquo;s bold, rebellious, and future-facing street aesthetic. Together, we are building a new iconography.&rdquo;
Reflecting on his own memories, Dayaa added: &ldquo;When I was young, Hot Wheels cars were my favorite toys. I remember setting up massive tracks all over the living room, using books and boxes to build crazy ramps and loops. My favorite car was a shiny red one with golden flames, it felt unbeatable. Those little cars weren&rsquo;t just toys; they were freedom, imagination, and energy.&rdquo;
This collaboration is more than a drop; it is a shared expression of identity, design, and cultural storytelling. For Mattel, it aligns with a broader franchise strategy to drive cultural relevance through design, experiences, and partnerships. For B-Hype, it represents the fusion of streetwear attitude and global brand culture - all rooted in a regional hub of creativity.

From Tracks to Trends: Hot Wheels and B-Hype Turn Iconic Design into Streetwear Statement

Jacket: Dior

Total look: Tom Brown

Total look: Fendi

Total look: Loewe

Total look: Blaneciaga

Dress: Loewe

Bag: Valentino

Earrings: Saint Laurent

total look: Celine

Total look: Louis vuitton

My heart's confusion - Amer Mohamad