Max Goshko-Dankov: Shaping the Future of Phygital

Known for his impeccable taste and innovative approach, Max has seamlessly blended the allure of traditional luxury with the cutting-edge possibilities of digital fashion. With a career spanning two decades, his influence extends across the luxury, fashion, and arts sectors, making him a beacon of sophistication and sustainability in the industry.

From the bustling streets of Dubai, where he now holds a coveted Golden Visa, to the fashion capitals of the world, Max's journey is nothing short of inspiring. His educational pursuits, including a Professional Certificate in Arts Management from New York University and a subsequent certification in Global Sustainability Governance, reflect his commitment to merging artistic vision with environmental consciousness.

At the heart of Max’s career is his role as the former Director of Communications at PUIG for CIS and Baltic markets. Here, he redefined public relations for the digital age, spearheading ground-breaking campaigns that propelled luxury brands like Nina Ricci, Carolina Herrera, Rabanne, Prada, and Valentino into the digital forefront.

Max’s venture into phygital is where his flair for innovation truly shines. His projects in this domain are revolutionary, advocating for sustainable and inclusive fashion practices that challenge the status quo.

Expo 2020 in Dubai served as a global stage for Max's visionary ideas showcasing the latest in sustainable art, fashion,
and beauty. His presentations and panels not only dazzled attendees but also sparked conversations about the role of technology in achieving a greener creative industry.

In 2021, Max unveiled an art platform, further solidifying his role as a cultural innovator. This platform champions gender equality and supports women artists, challenging ingrained prejudices and showcasing his commitment to social change through art. His influence stretches across continents, with significant art projects making waves in China, the UAE, and Russia, each marked by his distinctive touch of elegance and ethical consideration.

Max Goshko-Dankov is not merely a participant in the art, luxury, and fashion sectors; he is a trailblazer who continually redefines the boundaries. His synthesis of business acumen, artistic creativity, and ethical practice has positioned him as a leader in the dialogue on luxury, fashion, and sustainability. As the industry looks towards a future where luxury and responsibility coexist, Max's contributions ensure that this future is not only possible but inevitable. In the world of Max Goshko-Dankov, sustainable art is a manifesto for a better world.