Hot Wheels®, the #1 selling toy in the world and a global franchise from Mattel, has teamed up with B Hype, the Dubai-born streetwear label shaping the region’s creative scene with its bold aesthetic, celebrity drops, and nostalgic edge, for an exclusive collaboration that reimagines speed and style through a fashion lens.

B-Hype’s Creative Director, Sleiman Dayaa, shared: “We grew up with Hot Wheels. This collaboration fuses childhood passion with today’s bold, rebellious, and future-facing street aesthetic. Together, we are building a new iconography.”

Reflecting on his own memories, Dayaa added: “When I was young, Hot Wheels cars were my favorite toys. I remember setting up massive tracks all over the living room, using books and boxes to build crazy ramps and loops. My favorite car was a shiny red one with golden flames, it felt unbeatable. Those little cars weren’t just toys; they were freedom, imagination, and energy.”

This collaboration is more than a drop; it is a shared expression of identity, design, and cultural storytelling. For Mattel, it aligns with a broader franchise strategy to drive cultural relevance through design, experiences, and partnerships. For B-Hype, it represents the fusion of streetwear attitude and global brand culture - all rooted in a regional hub of creativity.