HYPERCOLORED, HYPERREAL; THE FALL 2021 MEN'S COLLECTION BY KIM JONES MARRIES THE HOUSE’S UNIQUE HERITAGE WITH EXCELLENCE OF SAVOIR-FAIRE REINTERPRETED THROUGH INNOVATIVE TECHNOLOGIES. A PHILOSOPHY THAT IS REFLECTED IN THE HEART OF EACH CREATION, INFORMED BY A REVISITED SPIRIT OF TAILORING AS WELL AS KENNY SCHARF’S* VIBRANT NEON PALETTE. COMBINING POP CULTURE AND SCIENCE FICTION, AND INSPIRED BY CARTOONS AND SURREALISM, THE AMERICAN ARTIST, IN COLLABORATION WITH THE ARTISTIC DIRECTOR OF DIOR MEN’S COLLECTIONS, DESIGNED A SERIES OF PRINTS AND EMBROIDERIES IN BRIGHT HUES BRIMMING WITH A JOYFUL ENERGY. UNVEILED IN BEIJING AT AN EVENT THAT REINVENTED THE FASHION SHOW EXPERIENCE, THESE NEW SILHOUETTES CELEBRATE EXCEPTIONAL CHINESE CRAFTSMANSHIP IN A CAPTIVATING DIALOGUE WITH HOUSE CODES. BRIDGING ANCESTRAL TECHNIQUES AND FUTURISTIC AUDACITY, THESE MULTIFACETED AND VIRTUOSO ENCOUNTERS ARE REVEALED VIA AN EXCLUSIVE VIDEO EXPLORING TRANSFORMATIONS OF THE PERCEPTION OF TIME AND SPACE IN THIS PARTICULAR GLOBAL CONTEXT.