Drawing was Shira Barzilay's first love. Fashion, was her second. Her career as KOKETIT began as a graphic designer, turned illustrator, turned artist. Her unique point of view and signature style has been years in the making. At age 17, Shira became a fashion design student at the Shenkar institute of design. After graduation, she worked as a freelance fashion illustrator first locally and gradually working for brands such as Roberto Cavalli and H&M.