<div>For Prada Multiple Views SS21, a singular statement is replaced by the perspectives of many: multiple views, by a multitude of global creatives. The collection suggests the approach: different views, for a collection that proposes a myriad interpretations of the Prada man and woman. Congruent yet individually delineated, the collection is proposed in five chapters, which in turn are interpreted by five image-makers and artists. A true conversation.
Terence Nance, Joanna Piotrowska, Martine Syms, Juergen Teller and Willy Vanderperre each propose a film capturing a facet of the Prada collection, distinct and definite in its creative statement and ideology, a point of view on Prada. These inherently and fundamentally echo the traditional fashion show, where each observer has their own physical and ideological vantage-point on the collection, their own opinions, their own observations. It also reflects the reality of this Prada digital presentation: seemingly divergent but again seen by many, this time in their own environments, their own time, their own worlds. This is an embracing and celebration of that multiplicity - when people cannot commune, we can establish a different type of community, united through ideas, goals, beliefs.
Attention is drawn back to clothes - simple clothes, with a use and a value, a longevity and a place within people’s lives. As times become increasingly complex, clothes become straightforward, unostentatious, machines for living and tools for action and activity.
The July 2020 collection focuses on the quintessence of Prada, the meaning. How clothes are worn, where, and why. Often, their meanings are compound and multiplex: simultaneously speaking of sportswear and formality, of classicism and futurism, pieces are paradoxes, situated in multiple worlds - just as their debut here is not only framed by the eye of Prada, but by a panoply of creatives. The silhouette for men is sharp and narrow, fitted, with technologically innovative fabrications of Prada nylon and stretch materials juxtaposed with traditional suiting; for women, the same fabrics are given couture volumes and treatments. Then the reverse: industrial outfits in classic fabrications, leathers, cottons, taffeta, and true sportswear, drawn from Linea Rossa, technically innovative, function dictating form. In simplifying and paring back, a logical conclusion is lingerie: a foundational layer, a vulnerability, a fragility and humanity. Pieces evocative of these clothes in both male and female wardrobes - soft knit, fragile colour, light fabric - are worn as everyday clothing. A coat is clutched over bare skin.
A radicalism is found in purity - simplicity with a complexity, yet an antidote to useless complication in precision and directness. Contradiction is celebrated: in apparent fragility can be found strength, through rigour joy. A sense of lightness not only of physicality but of emotion - the dynamism of sportswear translates throughout, a sense of enjoyment, energy, fun. A reason for fashion.
Prada - and fashion - seen with multiple views.
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For Prada Multiple Views SS21, a singular statement is replaced by the perspectives of
many: multiple views, by a multitude of global creatives. The collection suggests the
approach: different views, for a collection that proposes a myriad interpretations of the
Prada man and woman. Congruent yet individually delineated, the collection is proposed
in five chapters, which in turn are interpreted by five image-makers and artists. A true
conversation.

PRADA MULTIPLE VIEWS SS21 

Prada Multiple Views Ss21 Joanna Piotrowska 02

Photographer/ Art director Urivaldo Lopes&nbsp;
Art by Shogh Ian&nbsp;
Stying: Fleurhuyn Hevans&nbsp;
Hair Stylist: &nbsp;Mike Desir&nbsp;
Make-Up: Laetitia Sireix&nbsp;
Post production: Julien Dvlr&nbsp;
Casting Director: Bobby G
Assistant: Thomas Clodine Florent&nbsp;
Model: Coco Rocha
Editor Sleiman Dayaa

CHAUMET WITH COCO ROCHA

Img 9528 2

<div>GUCCI LAUNCHES A NEW COLLABORATIVE PROJECT BASED
Gucci has pioneered several collaborative projects, sharing its vision in the digital space. Now, House Creative Director Alessandro Michele has invited a number of visual artists from around the world to bring their personal and idiosyncratic perspectives to bear on the G-Timeless automatic watch.
Alessandro Michele asked different visual artists (illustrators, painters and digital artists) to indulge their imaginations and create artworks featuring various models of G-Timeless automatic watches. All were challenged to creatively interpret the watches in their own way, and to focus in particular on the element that makes the G-Timeless so distinctive: the motif of the bee, first introduced to Gucci in the 1970s, which is the key decorative feature on the stone dials of these timepieces, where it functions as every hour-marking index.
The artists truly represent the global community. While some, like Winnie Chi from China and Kieron Livingstone from the UK, have previously collaborated with Gucci, most are new discoveries for the House: like London-based Oh de Laval and Tishk Barzanji, Balfua from California, David Macho from Spain and Andrey Kasay from Russia. Other artists include the USA’s Margot Ferrick and UK’s Cambo, who have already had their artworks for this project previewed on Gucci’s Instagram as a teaser, together with Winnie Chi, who has presented an animation. Although each artist has brought a deeply personal eye to the project, all the pieces share a dreamy, surreal mood, perfectly in keeping with Gucci’s eclecticism.
The Gucci G-Timeless watch features a stone dial decorated with the House’s famous bees, while the transparent case back gives a glimpse of the automatic movement that powers the timepieces.
There are eight Swiss-made variations of the G-Timeless in all, with a 38mm or a 42mm case. Three models combine an 18kt yellow gold case with a black onyx, brown tiger eye or green malachite stone dial. Five further variants combine a steel case with a blue lapis stone dial or a black onyx stone dial.

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Alessandro Michele asked different visual artists (illustrators, painters and digital artists) to indulge their imaginations and create artworks featuring various models of G-Timeless automatic watches.

Anastasia petrova - slimi

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